FROM A STORIED CAREER IN THE PRIVATE SECTOR COMES AN INSPIRING PRESIDENT FOR PITTSBURGH TOMORROW
Jeff Bell has decades of executive experience growing iconic brands like LegalShield, Jeep, Ford, and Microsoft, bringing expertise he’s excited to apply to the meaningful endeavor of revitalizing the city of Pittsburgh.
Jeff Bell is best known as the past LegalShield CEO, for creating the Jeep Rubicon & 4-door Wrangler, launching the Chrysler 300, Halo 3, Gears of War, growing Xbox Live with Netflix & Rock Band, and exiting multiple start-ups. He presently serves as an Operating Partner and Executive Board member of MidOcean Partners. He also serves as a Venture Partner for NCT Ventures.
Jeff Bell was named Chief Executive Officer of PPLSI (dba LegalShield) in July 2014, the leading provider of legal, privacy and identity theft protection services in the United States and Canada. Under Jeff’s leadership, PPLSI grew over 45% with 2 million household and small business members. Revenue grew from $360 to $600 million; EBITDA rose from $98 to $196 million; and the company’s valuation expanded from $650 million to $2.4 billion. He retired in June 2022.
Previously, Mr. Bell was the Microsoft Corporate Vice President, Global Marketing for Xbox. There, he earned the 2008 Cannes Titanium Grand Prix for the Halo 3 Integrated Marketing campaign. He was also named AdAge “2007 Entertainment Marketer of the Year” for Gears of War. He spent 5 years at DaimlerChrysler as the Vice President and General Manager of Chrysler and Jeep Divisions. He is credited with development and launch of the Chrysler 300 and the Jeep 4-door Wrangler, among others. He received the AdAge “2005 Interactive Marketer of the Year” at Chrysler for using videogames to market autos. Jeff served Ford Motor Company for 12 years, including as Managing Director of Ford Spain, and Director of Web Services.
Bell graduated from Kenyon College Magna Cum Laude, Phi Beta Kappa and was honored as an Academic All-American in football. He holds Master’s degrees from Johns Hopkins and Wharton. He is married to his wife of 38 years, Colleen, and has three sons, a daughter-in-law and two granddaughters.
“I’m excited to join my lifelong friend, Doug Heuck, in a truly inspirational and meaningful endeavor — to increase Pittsburgh employment and grow our population.”
JEFF BELL
PRESIDENT
