REPOSITIONING THE PLACE
Showcase our future.
A reintroduction to the world
They called us the Smoky City, the Steel City, then the Rust Belt. We were the place to be in the 20th Century. Now our identity is shrouded in mystery. There’s a blank canvas opportunity to inventory our incredible assets, spotlight our modern pioneers, and design a unified experience to match our new reality. Let’s unveil the fascinating Pittsburgh that has grown and flourished without the world noticing. 🖼️
We’ve got good bones
A rich history and unmatched social fabric paired with world-class institutions and charming neighborhoods, all nestled within a stunning natural playground.
We’ve got fresh stuff
Sparks are flying all around us and the fields are green with emerging sectors, culinary sweet spots, and newfound neighbors — the vibe is changing.
We’ve got new stories
A new narrative can shift perception as people join us from all over the world, bringing refreshing vitality, ideas, and energy to build the new American city.
surveying the possibilities
Drop a pin.
We can pivot from “where it used to be” to “how to find it now.” We’re stitching together a new reality to make our place more sticky for newcomers. This strategic and creative wayfinding system will function as an orientation guide to amplify what’s here and promote what’s coming. Welcome home, this way to the future.
We, the future
As we rally our next door and next generation neighbors, we can ride a soaring incline — in the pursuit of building the best city in the world. Take a sneak peek behind the scenes at how we’re learning from others what they love about our place and what they want to see in the future. Through human-centered community design, we can create a shared vision for what we are taking forward and what gaps we need to fill.
