Let’s grow, Pittsburgh.
It’s happening here
We’re on a roll, catalyzing the new spirit that’s redefining what historian David McCullough called “America’s Indispensable City.” The region that built America from the ground up is surging with a new vitality and civic spirit: welcoming newcomers, launching entrepreneurs, and blazing new trails. Come join us, a new wave of pioneers, first-movers, and risk-takers who are seizing opportunity and building the future — in Pittsburgh.
The Problem
A cataclysmic loss of livelihoods, generations, and an innovative mindset.
The Opportunity
A combination of unrealized potential and emerging assets ripe for activation.
The Solution
A plan to uncover strategies to attract and engage those who will grow with us.
Our Focus
We’re working at the intersection of people & place.
POPULATION DYNAMICS
Activating the people
Reverse decline by connecting and inspiring a new generation to power a positive future.
PLACE ACTUALIZATION
Repositioning the place
Put Pittsburgh back on the map by shaping a story that reflects the future we’re creating.
CIVIC RENEWAL
Creating a movement
Rally the region to embrace change, celebrate growth, and welcome new neighbors.
FAQs
Is the situation critical?
Yes. We can’t wait — our population losses are causing alarming repercussions: losing regional jobs, shrinking labor force, declining tax base, and diminishing Congressional power. To reverse these losses and begin to thrive, we must chart a new strategy and catalyze a prosperous future.
Who is trying to solve this problem?
We are. We’re built differently — we have to be. Many regional organizations are charged with managing and promoting Pittsburgh. Each has its own focus — governing the region, attracting global business, recruiting talent, or welcoming visitors. We have to create a focused strategy on the people that will power Pittsburgh.
Who is funding us?
Pittsburgh is. In Fall 2023, we launched a citizen-led campaign at a small fundraiser — and Pittsburghers responded. By May 2024, 145 leading citizens contributed and pledged more than $2.6 million. We purposely tested the waters before going to the foundations to validate the desire for change and to achieve the freedom of movement to do what’s necessary to succeed. Now we’re seeking a match from local foundations ($750k so far) and from our region’s leading companies.
Want to get in touch?
Have insights? Want to connect? Work with us to solve this problem. Reach out at hello@pittsburghtomorrow.org
Want to donate to the cause?
Interested in adding fuel to our mission? Email doug@pittsburghtomorrow.org or give online here.